Madden NFL 21 Champions of Chunky® Challenge and Tournament

Campbell’s Chunky soup and EA SPORTS Madden NFL teamed up to bring players never before seen content and experiences through a new program called Champions of Chunky: Old School vs. New School, which includes Chunky-themed gear and challenges in The Yard, the new backyard football-inspired mode in Madden NFL 21.
The in-game challenge gets real in a LIVE eSports battle between 6 Madden Champion Legends and 6 rising Madden stars in the first-ever Champions of Chunky: Old School vs. New School Invitational Tournament produced by MUThead and broadcast on Twitch.
Brands:
- EA SPORTS™ Madden NFL 21
- Campbell’s CHUNKY Soup
Role:
In-house designer/illustrator
- Champions of Chunky in-game branding integration design (console and mobile)
- Invitational Tournament Static Promotional Branding Elements
- Invitational eSports Tournament Broadcast Graphics

CONSOLE ACTIVATION

MOBILE ACTIVATION

LIVE eSPORTS BROADCAST


Press:
- Business Wire: Madden NFL 21 Attracts the Most Sponsors in Madden NFL Championship Series History
- eSports Observer.com: Campbell’s Chunky to Sponsor New Official Madden Competition
- VGR.com: EA Announces Madden NFL 21 Champions of Chunky Yard Invitational Tournament
- Insidersport.com: Soup sponsor pays tribute to NFL in new EA Sports competition
- Broadcast Replay: Champions of Chunky Yard Invitational (Twitch)