Madden NFL 21 Champions of Chunky® Challenge and Tournament

Campbell’s Chunky soup and EA SPORTS Madden NFL teamed up to bring players never before seen content and experiences through a new program called Champions of Chunky: Old School vs. New School, which includes Chunky-themed gear and challenges in The Yard, the new backyard football-inspired mode in Madden NFL 21. 

The in-game challenge gets real in a LIVE eSports battle between 6 Madden Champion Legends and 6 rising Madden stars in the first-ever Champions of Chunky: Old School vs. New School Invitational Tournament produced by MUThead and broadcast on Twitch.

Brands:

  • EA SPORTS™ Madden NFL 21
  • Campbell’s CHUNKY Soup

Role:
In-house designer/illustrator

  • Champions of Chunky in-game branding integration design (console and mobile)
  • Invitational Tournament Static Promotional Branding Elements
  • Invitational eSports Tournament Broadcast Graphics
Tournament branding icon

CONSOLE ACTIVATION

Madden NFL 21 - Champions of Chunky "Old School" Challenge Entry Screen (Console)
Madden NFL 21 – Champions of Chunky “Old School” Challenge Entry Screen (Console)

MOBILE ACTIVATION

Madden NFL 21 Mobile – “New School” Challenge in-game progression

LIVE eSPORTS BROADCAST

Champions of Chunky Invitational Tournament - LIVE Broadcast Graphics
Champions of Chunky Invitational Tournament – LIVE Broadcast Graphics
Champions of Chunky Invitational Tournament – LIVE Broadcast Graphics

Press:

  • Business Wire: Madden NFL 21 Attracts the Most Sponsors in Madden NFL Championship Series History
  • eSports Observer.com: Campbell’s Chunky to Sponsor New Official Madden Competition
  • VGR.com: EA Announces Madden NFL 21 Champions of Chunky Yard Invitational Tournament
  • Insidersport.com: Soup sponsor pays tribute to NFL in new EA Sports competition
  • Broadcast Replay: Champions of Chunky Yard Invitational (Twitch)