Madden NFL 21 Gillette Style Zone

Madden NFL 21 Console - Gillette Style Zone Entry
Madden NFL 21 Console – Gillette Style Zone Entry

EA SPORTS™ Madden NFL and Gillette teamed up for an exciting new game feature and native advertising experience. In the Gillette Style Zone, players can customize their avatar, including facial hair, hairstyle and more, to express their individuality. 

Brands:

  • EA SPORTS™ Madden NFL 21
  • Gillette (P&G)

Role:
Designer, Madden NFL 21, Gillette Style Zone (Console and Mobile in-game integration)

Madden NFL 21 Mobile - Gillette Style Zone
Madden NFL 21 Mobile – Gillette Style Zone

Sports fans are used to seeing advertising during television broadcasts, but there is a razor thin line in the gaming world between endemic branding and invasive marketing.
The primary design challenge was to provide Gillette with a prominent, yet seamless home inside the Madden NFL 21 in-game experience.

Madden 21 Mobile Gillette Style Zone design
Facial hair style selector (Mobile)
Madden 21 Gillette Style Zone Design
Custom Illustrated Pattern

Press: