Plants vs. Zombies + Menchie’s

Menchies PvZ Collage

Plants vs. Zombies takes over 500 Menchie’s stores in US and Canada with branded signage, cups and spoons. A unique Plants vs. Zombies Garden Warfare 2 In-game quest is created to support the promotion which drove increase in engagement to Menchie’s loyalty program while giving gamers discounts on Menchie’s products.

We also engaged users on Menchie’s social media platforms with a fun hashtag war where customers could choose their sweet side between #TeamPlants Vanilla or #TeamZombies Milk Chocolate


Plants vs. Zombies
Menchie’s Frozen Yogurt

Role: Creative Project Manager

Program Creative Elements:

  • Co-branded packaging
  • In-store POS
  • In-game brand integration
  • Digital asset support – Email/social