Madden NFL 21 Gillette Style Zone
EA SPORTS™ Madden NFL and Gillette teamed up for an exciting new game feature and native advertising experience. In the Gillette Style Zone, players can customize their avatar, including facial hair, hairstyle and more, to express their individuality.
Brands:
- EA SPORTS™ Madden NFL 21
- Gillette (P&G)
Role:
In-house designer/illustrator – Madden NFL 21, Gillette Style Zone (Console and Mobile in-game branding integration)

Sports fans are used to seeing advertising during television broadcasts, but there is a razor thin line in the gaming world between endemic branding and invasive marketing.
The primary design challenge was to provide Gillette with a prominent, yet seamless home inside the Madden NFL 21 in-game experience.

Press:
- Official EA Press Release
- Official Instagram Post @ThisIsTheYard
- Official Instagram Post @Gillette
- Official Twitter Post @Gillette
- Forbes: Madden 21: The Yard Is Revealed With Console And Mobile Support
- Complex: ‘Madden 21’ Debuts Brand New “The Yard” Mode
- USA Today: Playing in ‘The Yard’: A first look at the new game mode in ‘Madden 21’