Titanfall 2 + Mt. Dew & Doritos
Titanfall 2, Frito Lay and Pepsi teamed up for global digital experience with activations reaching audiences in North America and 12 other global territories.
Brands:
- TITANFALL 2
- Mt. Dew
- Doritos
Retail Partners:
- 7-Eleven
- Target
- Buffalo Wild Wings
Role: Creative Project Manager/Event Producer
Program Creative Elements:
- Co-branded packaging
- In-store-POS (US, Canada, Mexico)
- Code redemption website
- Digital asset support – social
- Doritos Mix Arcade LIVE event and Twitch broadcast at E3
Overview:
Gamers redeemed codes from specially marked Mt. Dew and Doritos products for exclusive in-game rewards. Retailers 7-Eleven, Target, and Buffalo Wild Wings each enjoyed exclusive co-branded digital rewards.
The entire experience was brought to life in Los Angeles at a special event during E3, Dorito’s Mix Arcade. Players could try the Titanfall 2 game before it’s release and a special live twitch broadcast was produced for the event. The event also featured a 6-story fully functioning retro arcade game which doubled as a stage for performers Wiz Khalifa, Steve Aoki, Big Boi among others as well as a live non-traditional orchestra playing music from Titanfall’s score.