Titanfall 2 + Mt. Dew & Doritos

MtDew_TF2_002

PROJECT DETAILS

Brands:

  • TITANFALL 2
  • Mt. Dew
  • Doritos

Retail Partners:

  • 7-Eleven
  • Target
  • Buffalo Wild Wings

Role: Creative Project Manager/Event Producer

Program Creative Elements:

  • Co-branded packaging
  • In-store-POS (US, Canada, Mexico)
  • Code redemption website
  • Digital asset support – social
  • Doritos Mix Arcade LIVE event and Twitch broadcast at E3

Overview:

EA/Titanfall 2 and Pepsi teamed up for global digital experience with activations reaching audiences in North America and 12 other global territories.

Gamers redeemed codes from specially marked Mt. Dew and Doritos products for exclusive in-game rewards. Retailers 7-Eleven, Target, and Buffalo Wild Wings each enjoyed exclusive co-branded digital rewards.

Pepsi Co. Press Release

 

TF2 examples

The entire experience was brought to life in Los Angeles at a special event during E3, Dorito’s Mix Arcade. Players could try the Titanfall 2 game before it’s release and a special live twitch broadcast was produced for the event. The event also featured a 6-story fully functioning retro arcade game which doubled as a stage for performers Wiz Khalifa, Steve Aoki, Big Boi among others as well as a live non-traditional orchestra playing music from Titanfall’s score.

Doritos Mix Arcade