Titanfall 2 + Mt. Dew & Doritos

MtDew_TF2_002

Titanfall 2, Frito Lay and Pepsi teamed up for global digital experience with activations reaching audiences in North America and 12 other global territories.

Brands:

  • TITANFALL 2
  • Mt. Dew
  • Doritos

Retail Partners:

  • 7-Eleven
  • Target
  • Buffalo Wild Wings

Role: Creative Project Manager/Event Producer

Program Creative Elements:

  • Co-branded packaging
  • In-store-POS (US, Canada, Mexico)
  • Code redemption website
  • Digital asset support – social
  • Doritos Mix Arcade LIVE event and Twitch broadcast at E3

Overview:

Gamers redeemed codes from specially marked Mt. Dew and Doritos products for exclusive in-game rewards. Retailers 7-Eleven, Target, and Buffalo Wild Wings each enjoyed exclusive co-branded digital rewards.

Pepsi Co. Press Release

 

TF2 examples

The entire experience was brought to life in Los Angeles at a special event during E3, Dorito’s Mix Arcade. Players could try the Titanfall 2 game before it’s release and a special live twitch broadcast was produced for the event. The event also featured a 6-story fully functioning retro arcade game which doubled as a stage for performers Wiz Khalifa, Steve Aoki, Big Boi among others as well as a live non-traditional orchestra playing music from Titanfall’s score.

Doritos Mix Arcade