FIFA 18 x Coca-Cola

Coke_FIFA18PROJECT DETAILS

Brands:

  • EA SPORTS™ FIFA 18
  • COCA-COLA
  • Retailer: 7-Eleven

Role: Creative Project Manager

Program Creative Elements:

  • Co-branded packaging (US, Canada, Mexico)
  • In-store-POS (US, Canada, Mexico)
  • Code redemption website (US, Canada, Mexico)
  • Digital asset support – social
  • Video at Times Square, NYC
  • Internal Sizzle Reel

Overview:

EA SPORTS™ FIFA 18 and Coca-Cola teamed up for a major 360° program, with activations reaching audiences through in-game, digital, retail, influencer, and competitive gaming touchpoints.

The partnership was centered around a 7-Eleven retail program where gamers could purchase a limited-edition can featuring Alex Hunter, a character from the game. Each can contains a code which can be redeemed for a chance at a rare gold Ultimate Team pack or one of 5 exclusive Coca-Cola branded uniforms.

Coke FIFA Collage

You can also view the activation featured in Time Square below:

Press:



Leave a Reply