FIFA 18 x Coca-Cola

EA SPORTS™ FIFA 18 and Coca-Cola teamed up for a major 360° program, with activations reaching audiences through in-game, digital, retail, influencer, and competitive gaming touchpoints.

Brands:

EA SPORTS™ FIFA 18
COCA-COLA
Retailer: 7-Eleven

Role: Creative Project Manager

Program Creative Elements:

Co-branded packaging (US, Canada, Mexico)
In-store-POS (US, Canada, Mexico)
Code redemption website (US, Canada, Mexico)
Digital asset support – social
Video at Times Square, NYC
Internal Sizzle Reel

The partnership was centered around a 7-Eleven retail program where gamers could purchase a limited-edition can featuring Alex Hunter, a character from the game. Each can contains a code which can be redeemed for a chance at a rare gold Ultimate Team pack or one of 5 exclusive Coca-Cola branded uniforms.