FIFA 18 x Coca-Cola
PROJECT DETAILS
Brands:
- EA SPORTS™ FIFA 18
- COCA-COLA
- Retailer: 7-Eleven
Role: Creative Project Manager
Program Creative Elements:
- Co-branded packaging (US, Canada, Mexico)
- In-store-POS (US, Canada, Mexico)
- Code redemption website (US, Canada, Mexico)
- Digital asset support – social
- Video at Times Square, NYC
- Internal Sizzle Reel
Overview:
EA SPORTS™ FIFA 18 and Coca-Cola teamed up for a major 360° program, with activations reaching audiences through in-game, digital, retail, influencer, and competitive gaming touchpoints.
The partnership was centered around a 7-Eleven retail program where gamers could purchase a limited-edition can featuring Alex Hunter, a character from the game. Each can contains a code which can be redeemed for a chance at a rare gold Ultimate Team pack or one of 5 exclusive Coca-Cola branded uniforms.
You can also view the activation featured in Time Square below:
Press: